Mission YUVA (Yuva Udyami Vikas Abhiyan)
Livelihoods

Establishing Jammu & Kashmir as a thriving hub of enterprises & employment by fostering equity, dignity, and income & unlocking its inherent ‘potential’ to transition towards ‘prosperity’ through creation of 1.4L enterprises and 4.25L employment opportunities created.

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Individuals surveyed via a door-to-door Baseline Survey to understand beneficiary needs
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Applications received within the first month of program launch
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on-ground staff employed to assist beneficiaries to set up enterprises
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Our Impact

1.37 lakh+ new enterprises facilitated, set to generate 4.25 lakh+ employment opportunities, including 1 lakh+ nano enterprises, 7,500+ MSMEs, 4,000 expanded MSMEs, and 500 neo-innovative ventures.
Baseline survey spanning 1 crore+ citizens identified 5 lakh+ potential entrepreneurs and priority sectors, strengthening last-mile dissemination of the scheme.
1L+ individuals reached through IEC campaigns called Udyam Jagriti.

Launch of the project by Hon. CM, Omar Abdullah

Udyam Jagriti awareness campaign in progress

Q&A session with potential entrepreneurs

Our Initiatives

Fostering Entrepreneurial Culture in J&K through IEC Campaigns
Conducted IEC campaigns to build entrepreneurial culture in J&K, supported by the Mission YUVA app, small business units, help desks, and mobilisation by YUVA Doots.
Enabled Women & PwD Entrepreneurship via Capital Incentives
Provided capital subsidies up to ₹1 lakh or 25% of project cost, with interest subvention and 30% subsidy with interest subvention for women and persons with disabilities for enterprise creation and expansion.
Built Entrepreneurial Capacity through Training & Mentorship
Delivered online and hybrid training with mentorship in business management, accounting, innovation, and design thinking.
Expanded Market Linkages for Enterprise Products
Strengthened market linkages to enable sales of enterprise products locally, nationally, and globally.

Insights