Modernising Agriculture and Allied Sectors-Odisha (MAAS-O)

Reducing reliance on low-profit paddy, giving farmers real-time price updates, and fixing broken value chains to increase incomes, support crop diversification, and improve productivity through better market access and integrated value-chain support.

Our Impact

Price transparency enhanced through farmer-facing agriculture and fisheries Price Information Systems, reducing asymmetry and nudging farmers towards higher-value crops.

Sustainable data flows established through sectoral integration, providing government and farmers with clearer market price visibility.

Institutional coordination strengthened among CGIAR institutions, aligning with state priorities and reducing duplication.

Innovation catalysed through the Agri-Tech Challenge, opening avenues for private-sector collaboration and technology deployment in IoT, remote sensing, cold chain, and digital financial services.

AgTech Challenge connected farmers with scalable agri-tech solutions (Article)

Price information system was rolled out via Krushak Odisha

Knowledge Learning Session on Seed Systems

Our Initiatives

Empowered Farmers with Real-Time Price Insights through AM-PIS Dashboards and Pilots

Developed real-time dashboards for officials and simplified versions for farmers (AM-PIS), piloted with ~40,000 farmers across five districts through WhatsApp and AMA Krushi calls.

Drove Transparency in Fisheries with F-PIS: Farm-Gate Prices

Designed F-PIS to provide farm-gate prices, piloted in 16 markets with NFDB support, trained Sagar Mitras, and established WhatsApp/SMS reporting.

Strengthened Agri Value Chains through Diagnostics & Sector Missions

Conducted studies for fisheries, paddy, milk, arhar, brinjal, and sweet potato, and added missions for mushroom, floriculture, and spices to improve production, market linkages, and cold-chain facilities.

Enhanced Impact through CGIAR–World Bank Knowledge Alignment

Organised knowledge-sharing sessions with CGIAR and the World Bank to align priorities and reduce duplication.

Scaled Agri-Tech Innovations to Boost Farmer Incomes

Launched a statewide challenge to source scalable innovations in IoT, remote sensing, cold-chain, and digital finance, encouraging private-sector pilots and targeting income growth for 10 million farmers by 2025.