Strengthening of Women-Oriented Scheme Delivery under Mission Shakti
Gender

Strengthening delivery and uptake of the Pradhan Mantri Matru Vandana Yojana (PMMVY) to support pregnant and lactating mothers, and enhancing availability and access to working women’s hostels and childcare centers to enable greater female workforce participation.

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Beneficiaries gained access to scheme benefits after clearing mapping discrepancies in Maharashtra
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Beneficiaries received final scheme benefits in Tamil Nadu
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Our Impact

Designed and implemented modules for mapping correction across India. After correction by states, pending honorarium to 13L Anganwadi Workers will be delivered.
State rankings launched to improve performance across states.
Ministerial approval for Palna scheme draft secured, which is currently under finalisation by the Ministry.

GDi team's field visit to Anganwadi Centre

State rankings to recognise states on PMMVY implementation

Interaction with Anganwadi workers to understand their awareness level and challenges

Our Initiatives

Streamlined Beneficiary Access through Policy Integration
Enabled common registration intake of beneficiaries by integrating PMMVY and POSHAN Abhiyaan to improve efficiency and minimize dropout of overlapping beneficiaries.
Improved State Outcomes with Competitive Benchmarking
Introduced performance ranking mechanisms to foster positive competition amongst states based on key PMMVY indicators.
Proactively Delivered Scheme Information via Chatbots
Introduced beneficiary-facing conversational chatbots to proactively share scheme-related information on mobile, accessible as needed by beneficiaries.
Turned PMMVY Data into Action
Delivered actionable insights from PMMVY data to support decision-making by central and state governments.

Insights