Empowering 1 million youth with right skills and job opportunities by onboarding them on a YouthHub platform in partnership with UNICEF.
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Career-growth opportunities provided to youth in a year
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Free courses in partnership with 6 skilling platforms
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Students reached through official channels
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Our Impact
Multi-partner outreach campaign launched to boost YouthHub visibility, this included U-Report integration (2.5 million user base), onboarding influencers, and reaching out to all District Magistrates to increase awareness of the platform.
3 knowledge-sharing workshops/webinars conducted at: AICTE, which targeted 500+ principals across technical institutions; Uttar Pradesh Technical Education Department, which engaged 25+ officers and principals; Aryabhatta Knowledge University, Bihar which engaged 30+ principals.
Banner ad to raise awareness about the app amongst youth
Onboarded 5 partners each in Employment, Skilling and Volunteering pillars.
Facilitated Government Partnerships for YouthHub
Supported UNICEF in enabling agreements and outreach with state governments to promote YouthHub among students and institutions.
Expanded YouthHub Reach Digitally and by Partnerships
Designed and executed the go-to-market strategy to reach a larger youth audience through social media and partnerships with various portals and influencers. Also submitted quarterly suggestions to improve both the YouthHub app and web portal based on user feedback.
Monitored User Engagement and Partner Activity
Designed Monitoring and Evaluation framework and dashboard wireframes to track user growth, partner engagement, and platform usage.